In 2010 Proof was approached by local road safety organization Awake ltd and commissioned to totally rebrand their business with a new website, logo and identity.

Film Production
Brand identity
Logos & Identities
Web Design

‘Save a Life, Stay Awake’, is a short concept piece commissioned to raise awareness into the dangers of sleep driving.
It was commissioned as a follow up to Proofs previous road safety work and is now part of a larger public package to help reduce driver sleepiness.

‘Save a Life, Stay Awake’, is a short concept piece commissioned to raise awareness into the dangers of sleep driving.
It was commissioned as a follow up to Proofs previous road safety work and is now part of a larger public package to help reduce driver sleepiness

‘Save a Life, Stay Awake’, is a short concept piece commissioned to raise awareness into the dangers of sleep driving.
It was commissioned as a follow up to Proofs previous road safety work and is now part of a larger public package to help reduce driver sleepiness

www.awakeltd.co.uk

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For starters, our portfolio page has been given both a facelift and a much needed update – now it includes the debut trailer for our short film ‘Amaryllis’, our recent branding work for Prescient Power and the new site for esteemed artist, Peter Leadbeater.

We also now have a Proof Blog, where we will keep all our followers up to date with our most recent news, events and client activity. Whilst on our ‘about’ page, we’ve started to feature many of the glowing testimonials offered by our clients since our creation.

Finally our favorite addition is something we’ve dubbed ‘Proof +’ – a cool new feature set to become the visual playground for everything we’ve ever made. No matter how big, small, wild or simple, on here we will showcase our short films, editorial design, viral videos, portraiture photography, typography and various other miscellaneous material from past, present and future.

All in all it’s a very exciting time for us, as we’ll be using this re-launch to hammer our company further into Leicester’s creative market, as an up and coming new business in the cultural quarter.

You can still contact us via mail@proof.is if you have any enquiries and we will get back to you within 48 hours.

We would like to wish all our friends, family and clients a very Merry Christmas and an equally Happy New Year!

Simon Smith is obsessed with women. He spends his days in his room, idolizing glamor models. Secretly, he wishes he could share more in common with his busty heroines.

Description………………

With the UK having one of the strongest and most respected creative industries in the world, breaking into it has always been extraordinarily difficult – but today it is just about the hardest it has ever been.

We know this at Proof, because it wasn’t too long ago that we stood beneath this formidable behemoth ourselves, portfolios clutched in one hand and Oyster Cards in the other. We’ve experienced the frustration and anguish of big city life and we’ve heard first hand, the internship horror stories that are rife amongst graduates. We’ve lived off a shoestring budget, drank heartily from cans of bargain beer and been forced to find happiness within things far greater than money.

And so the name ‘Proof’ was coined, derived as a response to this exploitative treatment where older, blinkered individuals restrict the growth of graduates and stamp out this new blood.

This is why we exist. To do justice for those fearless graduates who are never given a chance to prove themselves – We here to represent you, so if you want help or advice on what to do next, then feel free to get in touch.

‘Amaryllis’ is a film that debuted at the Edinburgh Fringe Festival in August 2011. The story studies the intimate friendship between protagonists Peter and Evelyn, as the pair journey through the latter stages of childhood together.

The pair grow closer and closer throughout the 30 minute piece, until eventually the friendship spectacularly collapses amongst a supernova of tears, emotions and broken hearts.

Promotional materials included flyers and posters